Personalized Grassroots Advocacy Software
Design, launch, and scale campaigns with highly personalized messages that are unique to each advocate, so you engage supporters and influence decision-makers effectively. Say goodbye to useless form letters, broken integrations, confusing analytics, bad legislative data, and slow customer service.
Form Letters vs. Advocate Stories
of CiviClick messages bypass the form-letter filters congressional CRM screeners now run by default. Drafted by a proprietary model, not white-labeled OpenAI.
Individualized storytelling at scale, in text, photo, and video.
What personalization delivers
Omni-Channel Communications
Simultaneous, one-click delivery of messages to elected officials: every channel tracked back to the advocate.
Auto-filled webforms
Advocate data auto-populates, lifting conversion 32% and cutting time-to-action by 3–8 seconds.
AI message generation
Unlimited subject lines and bodies, auto-randomized, with smart targeting that adapts the message to the lawmaker, Republican or Democrat.
Campaign builder
Legislative, regulatory, and petition campaigns with screening and approval queues.
Email & petitions
Instant submission to elected officials with a single click, auto-randomized to read as an individual voice.
Patch-through calls
Connect advocates to officials with one click, tracked by advocate, legislator, and call duration, with custom voice greetings.
Text & mobile keywords
Advocates text a keyword and receive automated action alerts, surveys, or fundraising appeals.
Video messages
Advocates record 30-second videos from any device; a screening queue ensures quality before delivery to a unique official portal.
Regulatory comments
Advocate comments post directly to federal dockets via our API connection to Regulations.gov.
Social delivery
Messages posted directly to elected officials’ X and Bluesky pages instantly, alongside email.
Photo messages
Advocates upload personal photos to create digital campaign cards, delivered by the hundreds, digitally or in hard copy, with optional voter registration and affiliation detail.
Cadence control
Staggered delivery spreads messages over time: organic, ongoing constituent concern instead of an all-at-once blast staffers dismiss.
Custom action forms
Custom questions gather each advocate’s story for the AI to draft from, plus QR action alerts and gamification to reward participation.
50 Tones. One Authentic Voice: Your Advocate’s.
The AI writing assistant composes every message in the tone that fits the advocate and the issue, from courteous and analytical to urgent and defiant.
Courteous & professional
Respectful · Formal · Polite · Appreciative · Grateful
Supportive & uplifting
Supportive · Encouraging · Hopeful · Inspirational
Civic & collaborative
Patriotic · Civic-minded · Community-oriented · Bipartisan · Nonpartisan
Reasoned & analytical
Logical · Factual · Educational · Persuasive · Pragmatic · Constructive
Empathetic & concerned
Earnest · Compassionate · Sympathetic · Concerned
Urgent & distressed
Alarmed · Urgent · Anxious · Heartbroken · Desperate
Critical & assertive
Frustrated · Critical · Skeptical · Assertive · Determined · Demanding
Forceful & principled
Indignant · Outraged · Defiant · Moralistic, plus tempered tones like Cautiously Optimistic
Every Decision-Maker, Already in the Database
Elected Officials
Federal, state, provincial, and most local elected officials in the United States, United Kingdom, Canada, Australia, and the European Union. Target by sponsorship, party, chamber, committee, seniority, or caucus.
Regulatory Officials
Reach federal and state regulatory officials and agency executives. Post comments directly to dockets on the Federal Register via our integration with Regulations.gov.
Custom Targets
Customize your own list of campaign targets including corporate boards, media outlets, celebrities, and influencers: upload any target’s title, name, and email.
From Your Team to the
Decision-Maker
Recruit, alert, re-engage
Use CiviBoost to recruit new advocates; then email or text them surveys, new legislative action alerts, fundraising appeals, or educational content to grow and engage your network of supporters.
One personalized action
AI drafts a unique message from each advocate’s own story, auto-filled in seconds. Never a form letter. The advocate always has full control of the message. Nothing is sent without their consent.
Delivered simultaneously
Email, petitions, patch-through calls, video messages, and social posts: to Congress, statehouses, city hall, or regulators.
The Command Center, Screen by Screen
Measure What Moves Policy
Every metric feeds directly into D.A.D. client reports. No manual data pulls.
Campaign activity
Web traffic and advocate actions by activity, campaign, date range, and legislators contacted.
Advocate scores
Engagement scoring across a dozen unique metrics, exportable to Excel or PDF.
Advocate profiles
Individual activity timelines enriched with key-contact, demographic, and policy surveys.
Advocate maps
National, state, and district maps for geo-targeted calls to action and town-hall events.
Plays Well With Your Stack
Sync advocates, leads, and analytics both ways, plus embeddable web forms, tracking pixels, UTM parameters, and custom CSS.
Enterprise-Grade
Protection
SOC 2 Type II
Independently audited controls for security, availability, and confidentiality.
Encryption at rest
Advocate and campaign data encrypted in storage.
Full API access
Build on CiviClick, never be locked in.
The track record behind the platform
Campaigns That Changed
the Law
Account management
A dedicated account manager for onboarding, training, and technical needs, 9am–6pm ET, plus an after-hours emergency line.
Strategic consulting
Expert guidance on campaign strategy, messaging, and targeting from veterans with 60+ years of combined experience.
Fully managed services
End-to-end campaign creation, execution, and optimization. Managed clients see significantly higher engagement and policy impact.
Grassroots strategist
A dedicated strategist to plan and run your digital advocacy program: strategy, messaging, targeting, and content.
Time to a real answer
Coverage: 9am–6pm ET with a named account manager, not a queue, plus an after-hours emergency line for live campaigns. Answers come from people who run campaigns, not just the tool.
How much we carry: three ways to run it
Move between models as campaigns demand: same platform, same data, same account manager.