Performance-Based Advocacy Marketing
One of the largest first-party advocacy audiences in the country, activated by a purpose-built AI platform, protected by contract, and billed only when a verified constituent acts.
From audience
to action
Billed only when a verified constituent acts, from $2.00 per action.
Speed or Quality. Until Now, You Picked One.
Advocate acquisition has lived on a spectrum: traditional advertising on one end, co-registration on the other. CiviBoost was engineered to take the strengths of both ends, and none of the trade-offs.
Traditional advertising
Co-registration
Verified, quality-standard actions per campaign day
Illustrative cumulative delivery: co-registration surges then stalls on churn and disqualified actions; traditional ads start late and cap out on inventory; CiviBoost launches in under 24 hours and keeps compounding.
The audience nobody else owns.
Legacy co-registration networks like Care2 draw on a single well: progressive and liberal activists, oversaturated by a decade of constant petition pushing. If that's not your coalition, or that well has run dry for you, there hasn't been an alternative.
Everyone who isn't a progressive liberal.
Our owned network is built from conservative, libertarian, moderate Democrat, and independent activists who want their voices heard: fresh, consented, and district-matched. It's the half of the country the legacy networks never reached.
Illustrative network composition: fresh, consented, district-matched.
Stop paying to guess who your advocates are.
Purchasing data from Epsilon, Resonate, L2, or other sources for data modeling and look-alike audiences is expensive, time-consuming, and the results vary.
Highly selective audiences, no list purchases.
CiviBoost lets you build highly selective audiences to market to, by district, geography, and issue history, with no extra fees, no retainers, and no list purchases. The data layer is already part of the network.
What Used to Take Six
Vendors Now Takes One
An agency used to assemble a campaign from separate contracts: software from one shop, calls from another, texting from a third, data from a fourth, advertising from a fifth, email from a sixth. CiviClick puts all of it under one roof.
The Owned Audience Behind Every Campaign
What CiviBoost Is
The guarantee: if a campaign does not deliver qualified actions, CiviClick refunds the difference.
Owned audience
118M+ consented subscribers: no list rentals, no ad-tech intermediaries, no impression fees.
Purpose-built AI
An activation platform engineered for exactly one job: constituent-to-legislator messaging.
Compliant delivery
Multi-channel delivery straight into the federal, state, and local offices that decide policy.
Offices Triage. Only One Signal Makes the Ranking.
Member offices sort inbound communications by political reliability and authenticity. From a legislator's perspective, the constituent contact is the political signal. Everything else is environmental noise.
CiviBoost converts paid-media spend into the only currency a legislative office actually counts.
How a member office weighs what comes in
Contacts move offices
A constituent who writes, especially a likely primary voter, is a political event. A million ad impressions are not.
Authenticity survives the filter
Staff filter astroturf on sight. Identity, residency, consent, and district match are verified on every action invoiced, so the contact gets weighted, not binned.
Speed inside the window
Surprise markups and four-week comment periods don't wait: owning the audience end-to-end means pressure lands in days, not months.
Cross-issue activation
One network, every fight: subscribers re-activate across issues, jurisdictions, and sessions without rebuilding the audience.
The verification pipeline
Runs continuously on every record.
Email verified
Deliverability validation and bot detection
Address standardized
USPS standardization with NCOA processing
Phone consented
TCPA-compliant consent records for SMS and calls
District matched
Verified against the target office at the point of action
Records that fail any step are suppressed before a single message is sent.
Built Over Years. Never Rented.
Distributed across all 50 states and every federal congressional district, with state-legislative-district and ZIP-level resolution for state and municipal campaigns.
Bars illustrative of relative distribution.
We Do Not Purchase or
Broker Personal Data
Data enters only through direct opt-in on CiviClick-hosted forms,
contractually attested client lists, or completed online consent forms.
Campaign-specific consent
Fresh, affirmative consent for every new campaign, never repurposed without renewed authorization.
Deletion honored
Verified consumer deletion requests honored, with data minimization and purpose limitation.
30-day purge
Post-termination, client data is available for 30 days, then purged under an automated policy.
Encrypted in transit and at rest on secure cloud infrastructure · Data processor under state privacy laws such as the Nebraska Data Privacy Act · Errors-and-omissions and data-breach insurance maintained
Engineered to Hit
the Number
Audiences are sized conservatively at 40–50× the required conversions against a realistic 2.0–2.5% conversion rate. Falls short? CiviClick expands reach at no cost.
01Strategic intake
Objective, targets, and flight dates. Most campaigns launch within 24 hours; crisis campaigns in 2–3.
02Audience selection
AI prioritizes the subscribers most likely to convert, by geography and issue history.
03Message development
Compliance-reviewed copy with A/B variants across subjects and calls to action.
04Multi-channel deploy
Email, SMS, voice, and web orchestrated to the legislative timeline.
05Real-time optimization
Continuous testing: every wasted dollar is CiviClick's loss, not yours.
06Reporting & verification
Live dashboards, office-level reports, audit-ready logs, close-out memo.
The volume guarantee, drawn
Falls below threshold? CiviClick expands reach at no cost: every conversion runs through a CiviClick widget or landing page.
Campaigns Run
Under Your Brand
Channels Offices
Actually Count
Constituent email
Routed through federal CWC endpoints and state legislature submission systems.
Regulatory comments
Filed to Regulations.gov and agency portals under the constituent's verified identity.
Patch-through calls
Live operators only: no auto-dialers or robocalls.
Video Stories
Authentic one-to-one video stories from real constituents, captured through our platform by live field teams.
Five standards per billable action
Miss One → Not Invoiced
Independent Consent Validation
Every conversion is validated by TrustedForm by ActiveProspect: an independent, tamper-proof record of how and when consent was given: keystrokes, clicks, time on page, the exact consent language shown, and a video replay of each action.
A certificate on every action
A unique TrustedForm Certificate URL at submission creates an independent audit trail, and proves Prior Express Written Consent under the TCPA, protecting against liability and lead fraud.
Suspicious submissions, in context
Across 50M+ messages a year, roughly 99% of disclaimed submissions trace to innocent, non-malicious causes, not fraud. Validation controls block fabricated contact data, and anyone who believes their information was misused can contact CiviClick, which traces the submission to the client account, preserves the IP address and timestamp, and reports findings. Clients who violate consent requirements face suspension or termination.
No Retainers. No Impression Fees. No Click Charges.
You're invoiced only for actions that clear the quality bar, with verified constituent actions starting at $2.00 and up. Before launch, you and CiviClick agree on billable action types, per-action pricing, volume targets, and a cap that fixes your maximum exposure. Request the full rate card
Targeted campaigns
Targeted vote whips and small regulatory comment campaigns.
Federal & multi-state
Federal legislative and multi-state regulatory efforts.
Sustained pressure
Sustained multi-month pressure campaigns.
Annual programs
Multi-issue corporate and trade association annual programs.
Engagement structures: single campaigns tied to a bill or docket · multi-campaign annual programs drawn down as policy windows open · coalition and trade association programs · 72-hour rapid response.
Cost per action as campaigns scale
Illustrative: ad CPCs climb as inventory tightens; CiviBoost's per-action rate is predetermined in the insertion order, flat at any volume.
The cost-to-action math, worked out
What 10,000 authentic constituent actions, personalized emails to lawmakers or filed regulatory comments, typically cost by channel. Industry benchmarks; the CiviBoost number is fixed by contract.
Structurally cheaper by an order of magnitude: the audience is already in place, the platform already operational.
Every Engagement Runs Under a Written Insertion Order
Every conversion runs exclusively through a CiviClick widget or landing page: one owner for consent capture, identity validation, and delivery.
Client data ownership
All project data is your exclusive property upon collection.
Budget cap & refund
Unused budget refunded within 30 days of flight end.
Performance commitment
40–50× sizing and no-cost reach expansion, as contract terms.
Anti-astroturfing warranty
Every billed conversion is a genuine, consenting individual.
Consent records on demand
For any audit, regulatory inquiry, or third-party claim.
Security & breach notification
Encryption everywhere, prompt notice, remediation cooperation.
Compliance, indemnity, insurance
CAN-SPAM, TCPA, FTC Act; E&O and cyber coverage.
Confidentiality
Strategy, targets, and results held in confidence for two years.
8,000 Verified Actions for the Living Donor Protection Act
Verified actions delivered across the flight
8,000 delivered, every action itemized. Illustrative cumulative delivery · district-matched, TrustedForm-certified, through official congressional channels.
CiviBoost vs. Care2,
Head to Head
Who each network can reach
Illustrative audience composition: conservative, independent, moderate Democrat, and libertarian activists.
Illustrative audience composition: a single well, oversaturated by a decade of constant petition pushing.
Advocates still active after month one
Illustrative retention curves.
